In This Issue

31 Digital Marketing Tactics for Small Businesses

Retargeting Best Practices and Common Pitfalls

Beginner's Guide to Facebook Ads

Pay-Per-Click Mistakes to Avoid

Tips for Creating Effective Banner Ads

Reach Educators Online When They're Thinking About Teaching

The Educator's Network: 8 highly targeted websites


Email Marketing Services to Educators

Align your brand with trusted education websites and be front-and-center when educators are searching for lesson plans, resources and professional development.

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September 2016
Creating an Effective Digital Advertising Plan
The Essential List of 31 Digital Marketing Tactics for Small Businesses
Kristi Hines, AppInstitute

Digital marketing is a great way to increase your online exposure and drive revenue. There are many ways to use digital marketing to get more traffic, leads and sales. This article outlines many ideas that you may want to include in your digital marketing strategy. Choose a few to incorporate now, and work others into your plan in the future.

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Retargeting: 7 Best Practices and 5 Common Pitfalls
Dharmesh Patel, BrightIdeas

Retargeting enables marketers to keep their brand in front of potential customers who visited their website but did not purchase. This strategy encourages users to return to your website and can drive higher click-through rates and conversions. Learn all about the best practices for refining a retargeting campaign and also common pitfalls to avoid.

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Beginner’s Guide to Running Facebook Ads That Convert
Neil Patel

With an estimated 1.39 billion users, Facebook provides an enormous ready-made market. It's worth considering Facebook ads as a component of your digital marketing strategy. This guide will walk you through how to run a conversion-based Facebook ad campaign that will help you increase sales and grow your revenue.

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9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Oz Ahmad, Entrepreneur

Pay-Per-Click (PPC) Advertising is as important as ever in this age of encrypted Google searches and rise in mobile devices. When used effectively, this strategy can help drive traffic to your website. Learn how to optimize your PPC strategy and which mistakes to avoid.

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8 Creative Banner Ad Tips to Energize Your Next Digital Campaign
C&EN Media Group

Banner ads can help generate high-quality leads. If they are well-designed, they can also leave a positive emotional impact on potential customers. Explore how to create a banner ad that will engage and energize your digital advertising campaign.

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