July 2017
How to Create an Effective Conversion Rate Optimization Strategy
 
Turn Educators into Customers with Conversion Rate Optimization
Agile Education Marketing
Conversion rate optimization (CRO) is the process of making website updates and improvements to turn more of your visitors into qualified leads or, better yet, sales. CRO is about: driving action, downloading your latest efficacy study, subscribing to your email list, and signing up for a free product trial or demo. Determine what website changes will maximize your CRO with these helpful tactics.
 
 
The Big Picture of CRO
Rand Fishkin, Moz
CRO is not a simple process, and it's impacted by many factors. Yet, marketers often choose to tackle CRO by only focusing on a few specific elements, such as improving call to actions. Learn how to focus on the big picture of CRO in this tactical video.
 
Insight into Your Customers, So You can Find More Like Them
 
Understanding Who Your Customers are is Key to Converting New Customers
Use e-profile to analyze your customer base by key education demographics
Learn the demographic makeup of responders to specific marketing campaigns, including SEO, using Agile's online data profiling system. Easy to understand reports will bring your customers into focus so that you can better target new prospects.
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4 Ways You Can Improve Your Website Conversion Rate with SEO
Khalid Saleh, Marketing Land
Efforts to drive web traffic and increase search engine rankings are sometimes in conflict with increasing conversion rates. But as improved user experience becomes a stronger criterion for search engines, it is more important than ever to make sure search engine optimization and conversion rate optimization work to complement each other. These tips will help you improve your website conversion rate with SEO.
 
 
Conversion Rate Optimization—Understanding User Behavior
Alhan Keser, Blue Fountain Media
Understanding the behavior of your website users is key to capturing their attention and converting them to leads and sales. While there is no magic bullet to converting users, learning about your users and where they spend time on your site can give you important insight into how to make improvements. This tutorial will walk you through how to uncover conversion opportunities by understanding how your users behave.
 
 
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
Ginny Mineo, HubSpot
How do you know if your conversion optimization strategies are paying off? It can sometimes be difficult to devise real-life strategies for testing this important metric. Gain insight into how to test your conversion optimization with these nine fascinating real-world case studies.
 
 
 
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