In This Issue

Database Marketing Explained

Experts Share How to Successfully Compete Through Data

Database Management Best Practices

Six Steps to a Data-Driven Content Marketing Strategy

Seven Tips for Effectively Managing Email Lists

Improve Response, Reduce Costs

Put your customer data to work to refine your marketing strategy and targeting.


Email Marketing Services to Educators

Agile provides data and analytic services that will maximize the value of your in-house customer and sales data while leveraging the power of the Agile EdConnect™ Database.

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June 2016
Using Database Marketing to Maximize Results
What Is Database Marketing and When Can It Be Used?
James Duval, Customer Think

Database marketing is the process of identifying, collecting, and analyzing relevant information about your customers. Learn how database marketing can improve the effectiveness of your marketing campaigns.

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Competing Through Data: Three Experts Offer their Game Plan
Michael Chui and Frank Comes, McKinsey

The ability to generate and analyze massive amounts of data demands that executives rethink the role of information in business and even the nature of competitive advantage. In this interactive video, MIT professor Erik Brynjolfsson, Cloudera cofounder Jeff Hammerbacher, and Butler University men’s basketball coach Brad Stevens reflect on the power of data.

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Best Practices for Database Management

Database management technology is critical to the sales process, yet many companies struggle to deliver improved performance, successfully integrate data, and secure private data. Businesses can reduce such issues with these tips to effectively manage their databases.

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Six Steps to a Data-Driven Content Marketing Strategy
Ted Karczewski, Content Marketing Institute

Big data content marketing can be the solution to your marketing challenges—if you have the right framework in place for making it actionable. These tips provide guidance for creating a successful data-driven marketing strategy.

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Seven Tips for Effectively Managing Email Lists

Email lists contain very valuable information that can be used to nurture customers and prospects, yet many marketers do not utilize them in the most effective ways. This article outlines how to grow, manage, and segment your lists for better responses.

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