In This Issue

Best Email Marketing Practices to Stay Relevant in 2016

Tips to Boost Email Click-through Rates

Increase Email Engagement and Improve Inboxing

The Best Email Subject Line Styles to Increase Your Open Rates

Get Better Results with Engaging Email Design

What Email Offers Do Educators Want Most?

Email Marketing Services to Educators
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April 2016
Effective Email Marketing Tips
Four Email Marketing Best Practices to Stay Relevant in 2016
Liz Willits, AWeber

By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. As more people embrace email, marketers need to change the way they engage with subscribers to keep up with their changing needs. This article outlines email marketing best practices that will help you stay relevant by adapting to your audience.

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Twelve Tips to Boost Email Click-through Rates, Plus Strategic Subject Lines
Jesse Aaron, The Daily Egg

In a world where people receive hundreds of emails a day, it can be difficult to stand out. Read this article for strategies to improve your email click-through rates. Included are 23 strategic subject lines you can put to practice today.

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Five Tips to Increase Email Engagement and Improve Inboxing
Ivy Shtereva, MarketingProfs

As email subscribers have become more selective, marketers face a challenge in ensuring high email inboxing (inbox delivery) rates. These five tips will help increase your inboxing rates so your marketing email campaigns reach maximum delivery, engagement, and impact.

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The Nine Best Email Subject Line Styles to Increase Your Open Rates
Megan Marrs, WordStream

People are inundated with information these days, but we don’t have more time to soak it all in. The chances of your email being ignored are pretty high unless you have catchy, attention-grabbing subject lines. This article provides tips on how to craft an email subject line that is sure to grab the attention of your target audience.

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Engaging Email Design: Get Better Results From Your Messages
Adam Lund and Jennifer Kaplan, GovDelivery

An engaging email design is a critical component of any email marketing campaign. This webinar demonstrates proven methods to organize and style your content in ways that will drive customer action.

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