March 2018
Create a Winning SEM Strategy to Reach (and Convert) More Customers
Guide to Writing AdWords That Connect with Educators
Damon Carr, Agile Education Marketing
Websites are one of the top resources educators use to find information about products and services that will help them do their jobs better. Pay-per-click (PPC) advertising, such as Google AdWords, is an effective and low-cost way to get your website front-and-center with educators when they're searching for solutions. But creating AdWords that get educators' attention requires careful wording and skilled writing. Check out these tips to improve your education AdWords performance.
What's the Difference Between SEO and SEM?
Search engine marketing (SEM) and search engine optimization (SEO) both help companies reach more potential customers. In simple terms, SEM is paid advertising on search engines and SEO is organic ranking in search engines. SEM is relatively quick to launch while SEO takes more time to ramp up and see results. The two strategies work well together as you'll see in this video.
Insight into Your Customers, So You can Find More Like Them
Convert SEM Clicks to Leads with Landing Page Forms
Build web forms in just minutes with Campus from Agile Education Marketing
Landing pages with forms to capture the information of educators who come to your website are a critical part of maximizing your investment in PPC. Agile's all-in-one education marketing platform features a drag-and-drop editor so you can quickly create lead forms that feed data seamlessly into the Campus CRM.
> See how easy it is to create landing pages using Campus
A Peek at PPC Advertising
Jamie Ayers, L&T
PPC advertising is one of the easiest ways to get prime real estate on a search engine results page. But like any marketing strategy, marketers want to know that dollars spent toward PPC will be well spent and will have a high ROI. Check out this infographic to see how PPC can improve your click-through and conversion rates.
SEM: What It Is & How to Do It Right
It has never been more important for businesses to market their products and services online. SEM is one of the most effective ways for companies to reach more customers. Check out this guide to learn SEM basics and strategies for making the most of your search engine marketing campaigns.
How to Avoid 5 Common Keyword Research Mistakes for Search Engine Marketing
Elena Terenteva, Smart Insights
Is your business using the right keywords in your SEM strategy? Do you have a good understanding of keyword volume and which keywords your competitors are using? This article answers these questions and provides additional insight on how to create a balanced and effective SEM approach.
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