January 2018
Mastering the Marketing Funnel
Agile Education's Free Guide: Lessons in Lead Nurturing
Derek Dallmann, Agile Education Marketing
Lead nurturing is about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right educators. Download this free guide to learn how to build an effective lead nurturing strategy that will increase engagement and move educators through the sales cycle.
How To Build A Complete Marketing Funnel
Professor Neil, Local Marketing University
Marketing funnels help you track a customer's journey from the first interaction with your brand to the ultimate goal of conversion. Learn how to build a complete marketing and sales funnel that will quickly develop your pipeline of loyal prospects. This tutorial is designed to work with businesses of all kinds.
Insight into Your Customers, So You can Find More Like Them
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How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Corey Wainwright, HubSpot
The best nurture campaigns start with content mapping, a process in which you decide what content is most appropriate for a lead to receive at a given time. Mapping the most appropriate content to each stage in the buying cycle will help you speak to the individual needs of each lead so you're having the right conversations with the right people at the right time. This guide provides tips on how to align your lead nurturing content to every stage in the buying cycle.
Visualizing the Marketing Funnel — Whiteboard Friday
Rand Fishkin, SEOmoz
An effective marketing funnel depends on quality insight into lead sources. Unfortunately, basic web analytics can mislead companies into investing in the wrong channels. Understanding what channel or content drives people to your site and when will allow you to make more informed decisions about where to invest your marketing dollars.
Is the Marketing Funnel Dead?
Debbie Qaqish, American Marketing Association
The marketing funnel is sacred to marketers and central to marketing strategies as we know them today. But is it time to reimagine the traditional funnel? As companies begin to pivot away from product-centric strategies to embrace customer-focused strategies, B2B marketers need to take a more holistic view of the customer journey and make spending decisions accordingly.
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