January 2017
Marketing Tips and Strategies to Start the New Year Strong
 
 
 
3 Reasons to Personalize Your Messaging with Marketing Automation
Agile Education Marketing
 
The thought of tailoring content to each contact in your database can seem daunting — and perhaps impossible. This is where a tool like marketing automation comes in handy. Learn all about how to personalize your marketing with these tips and best practices.
 
 
 
 
 
5 Steps to Mind Map Your Content and Increase Its Reach
Carlijn Postma, Content Marketing Institute
 
Creating quality content is an integral part of your marketing strategy. Yet how you promote your content is just as important as the content itself. These five steps will help you get maximum reach through content mapping.
 
 
 
 
 
Insight into Your Customers, So You can Find More Like Them
 
Power Your Lead Gen With Better, More Targeted Data
 
Connect with educators at school, at home and online
 
Say goodbye to mass blast campaigns and hello to smarter list segmentation. Agile's extensive selection options allow you to more strategically segment your lists and target your marketing campaigns for maximum response and engagement.
 
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Guide to the Marketing Lead Lifecycle Stages
Josh Ames, SparkReaction Marketing
 
Do you know the stages of your lead lifecycle? The lead lifecycle defines where a lead can live, how a lead moves along and what to do with a lead at each stage. Learn more in this tutorial about how to manage leads through all their stages.
 
 
 
 
 
Effective Sales Lead Management
Craig Ridley, Your Business Coaching Club
 
Improving your lead conversion is the driving force behind your marketing efforts. Yet too often small businesses throw money at an advertising campaign and simply hope that new leads will come flooding through the doors. This six-step process will help you make the most of your marketing efforts through effective lead management.
 
 
 
 
 
Lead Nurturing 101 Webinar
Derek Grant, Pardot
 
Lead nurturing is the process of connecting with potential customers at every stage in the customer's journey. Establishing an effective lead nurturing system will help ensure you maximize your marketing efforts. Learn all about lead nurturing in this webinar, which includes tips on timing, content creation and segmentation, along with examples of nurturing campaigns.
 
 
 
 
 
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